Under the age of big data, education has been faced with a great deal of impact, and based on the optimization of teaching mode and cultivating innovative talents, education requirements of comprehensive reform need to constantly innovate education technologies. In the age of big data, innovative educational technology has a corresponding development direction and trend. Therefore, we need to really clear creative education, methods and ideas in the age of big data technologies, based on the construction of educational services platform, reforming teaching mode, developing educational decisions, so as to explore new ways of creative education technology under the new situation. In this paper, big data and its important meaning of educational technology and innovation countermeasures of educational technology from the perspective of big data are expounded.