How anonymity and norms influence costly support for environmental causes

被引：24

作者：

Vesely, Stepan ^{[1
]}

Klockner, Christian A. ^{[1
]}

机构：

[1] Norwegian Univ Sci & Technol, Dept Psychol, Trondheim, Norway

来源：

JOURNAL OF ENVIRONMENTAL PSYCHOLOGY | 2018年 / 58卷

关键词：

Social norms; Observability; Pro-environmental behavior; Giving; SOCIAL NORMS; BEHAVIOR; CONSERVATION; COOPERATION; ATTITUDE;

D O I：

10.1016/j.jenvp.2018.07.013

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

Social norms are a key driver of pro-environmental action, but their influence may vary by context. An important contextual factor is behavior observability. We employ a laboratory quasi-experiment studying donations to environmental organizations under different levels of donor anonymity and under different levels of injunctive social norms. Decision observability amplifies the effect of norms: donations are 84% higher when observability is added to pro-environmental norms, compared to a setting with pro-environmental norms but anonymous decisions.

引用

页码：27 / 30

页数：4

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