The globalization of user research: Emerging trends and complexities

被引：0

作者：

Schumacher, Robert M. ^{[1
]}

Ya, Yiner ^{[1
]}

机构：

[1] LLC, Suite 1802,Tower 16,JianwaiSOHO,39 E 3rd Ring Zho, Beijing 100022, Peoples R China

来源：

USABILITY AND INTERNATIONALIZATION, PT 2, PROCEEDINGS: GLOBAL AND LOCAL USER INTERFACES | 2007年 / 4560卷

关键词：

global user research; multi-country testing;

D O I：

暂无

中图分类号：

TP301 [理论、方法];

学科分类号：

081202 ;

摘要：

With the ubiquitous reach of the Internet, products and services that were once mostly limited to local audiences now have global reach. To support this shift, user researchers have developed new tactics and refined old methods. As usability practitioners who frequently perform global usability tests for our clients, we focus on maintaining the integrity of the research objectives irrespective of location and culture. From this perspective, we have faced many challenges in testing both in country and remotely.

引用

页码：238 / +

页数：2