Method issues in the measurement of relational norms

被引：29

作者：

Blois, Keith J.

Ivens, Bjoern S.

机构：

[1] Univ Lausanne, Fac Hautes Etud Commerciales, CH-1015 Lausanne, Switzerland

[2] Univ Oxford, Templeton Coll, Oxford OX1 5NY, England

来源：

JOURNAL OF BUSINESS RESEARCH | 2007年 / 60卷 / 05期

关键词：

relationship marketing; business-to-business marketing; measurement; norms;

D O I：

10.1016/j.jbusres.2007.01.011

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Many studies assess the relationality of B2B exchanges by using measures of Macneil's norms. However, creating these measures ignores central aspects of Macneil's work. This article offers a set of scales that more accurately reflect Macneil's interpretation of the role of norms in exchanges. (c) 2007 Elsevier Inc. All rights reserved.

引用

页码：556 / 565

页数：10

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