MARKET STRUCTURE AND MEDIA DIVERSITY

被引：3

作者：

Hiller, R. Scott ^{[1
]}

Savage, Scott J. ^{[2
]}

Waldman, Donald M. ^{[2
]}

机构：

[1] Fairfield Univ, Dept Econ, Fairfield, CT 06824 USA

[2] Univ Colorado, Dept Econ, Boulder, CO 80309 USA

来源：

ECONOMIC INQUIRY | 2015年 / 53卷 / 02期

关键词：

COMPETITION; QUALITY; MERGERS; MODEL;

D O I：

10.1111/ecin.12153

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We estimate a mixed logit model of the demand for local news service. Results provide evidence that suggest the representative consumer values more diverse news, more coverage of multicultural issues, and more information on community news, and has a distaste for advertising. Demand estimates are used to calculate the impact on consumer welfare from a marginal decrease in the number of independent television stations that lowers the amount of diversity, multiculturalism, community news, and advertising. Consumer welfare decreases, but the losses are smaller in large markets. For example, small-market consumers lose $45 million annually while large-market consumers lose $13 million. (JEL C9, C25, L13, L82, L96)

引用

页码：872 / 888

页数：17

共 34 条

[1] Market structure, viewer welfare, and advertising rates in local broadcast television markets
Brown, K
Alexander, PJ
[J]. ECONOMICS LETTERS, 2005, 86 (03) : 331 - 337
[2] Brownstone D, 1999, J ECONOMETRICS, V89, P109
[3] Crawford G., 2007, FCC MEDIA OWNERSHIP
[4] Cunningham BrendanM., 2004, Journal of Public Economic Theory, V6, P557, DOI DOI 10.1111/J.1467-9779.2004.00180.X
[5] Domberger Simon., 1989, INT REV LAW EC, V9, P41
[6] The Telecommunications Act of 1996 and radio market structure
Drushel, BE
[J]. JOURNAL OF MEDIA ECONOMICS, 1998, 11 (03) : 3 - 20
[7] FCC, 2011, GOV FURN INF MED MAR
[8] Valuing new goods in a model with complementarity: Online newspapers
Gentzkow, Matthew
[J]. AMERICAN ECONOMIC REVIEW, 2007, 97 (03) : 713 - 744
[9] What Drives Media Slant? Evidence From US Daily Newspapers
Gentzkow, Matthew
Shapiro, Jesse M.
[J]. ECONOMETRICA, 2010, 78 (01) : 35 - 71
[10] The consumer gains from direct broadcast satellites and the competition with cable TV
Goolsbee, A
Petrin, A
[J]. ECONOMETRICA, 2004, 72 (02) : 351 - 381

← 1 2 3 4 →