Advances in information technology are allowing organizations to collect and store larger amounts of detailed data. Today's challenge is for companies to turn this information into a competitive advantage. Application areas, such as data mining, database marketing and decision support, hold the promise of turning this information into profits. One key component to this process is data visualization. This paper presents a practical example of using data visualization technology to assist companies in the decision support process. SAS/SPECTRAVIEW(R) software is used to spot key relationships and trends in a Barge data set.