Culture and country choice of international students: evidence from Ghana

被引：11

作者：

Mahmoud, Mahmoud Abdulai ^{[1
,2
]}

Oppong, Elizabeth ^{[1
]}

Twimasie, Daniel ^{[1
]}

Husseini, Mohammed Muniru ^{[1
]}

Kastner, Adelaide Naa Amerley ^{[3
]}

Oppong, Moses ^{[4
]}

机构：

[1] Univ Ghana, Mkt & Entrepreneurship, Accra, Ghana

[2] Univ Johannesburg, Coll Business & Econ, Sch Consumer Intelligence & Informat Syst, Dept Mkt Management, Auckland Pk, South Africa

[3] Cent Univ, Dept Mkt, Accra, Ghana

[4] Pentecost Univ Coll, Fac Business Adm, Accra, Ghana

来源：

JOURNAL OF MARKETING FOR HIGHER EDUCATION | 2020年 / 30卷 / 01期

关键词：

Culture; cultural elements; international students; country choice; Ghana; HIGHER-EDUCATION; UNIVERSITY; VALUES; DESTINATION; MOBILITY; DETERMINANTS; DIMENSIONS; FRIENDSHIP; NETWORKS; DECISION;

D O I：

10.1080/08841241.2019.1688444

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study seeks to examine the influence of the cultural elements on international students' country choice. It also examines whether individual values moderate the influence of cultural elements on the country choice of international students. Drawing upon a sample size of 223, the data was analysed using structural equation modelling technique. Among the five cultural elements, education, language and social institutions were found to have a positive significant influence on the international student's country choice. When moderated by individual values education was found to be the only key significant value to international students when selecting a country to further their education. The cultural elements should be given much attention by marketers, government and managers of academic institutions. An improvement in the standards of education in developing countries would attract more students from developed countries.

引用

页码：105 / 124

页数：20

共 70 条

[1] Tertiary education: an investigation of location selection criteria and preferences by international students - The case of two Australian universities [J].