Evaluation of Green Supply Chain Factors using DEMATEL

Green supply chain management (GSCM) is a powerful tool to differentiate one company from the others and it can greatly influence the success of any plan. With increased awareness about corporate responsibility and the necessary to meet the terms of the environmental policy, green supply chain management (GSCM) is becoming increasingly important for Indian manufacturers. This study aims to explore different factors whose consideration in supply chains lead to reduced environmental load. Adoption of those factors reduce environmental footprint and improve green credentials. The questionnaire used to obtain opinion of managers at different level from industries. The best factor for environmental friendly supply chain determined using Decision making trial and evaluation laboratory (DEMATEL) method. DEMATEL is a multi criteria decision making tool which has ability to convert qualitative data into quantitative analysis. DEMATEL method used to study the influence of the most important factor and to find out the ranking of critical factors in supply chain of industry. The result of paper gives best factor and adoption of same influences green performance of supply chain. Key finding from this study tells green manufacturing and green logistics has highest influence in green supply chain practices.