I2i trust in e-commerce

被引:64
作者
Olson, JS [1 ]
Olson, GM
机构
[1] Univ Michigan, Sch Informat, Ann Arbor, MI 48109 USA
[2] Univ Michigan, Sch Business, Ann Arbor, MI 48109 USA
关键词
D O I
10.1145/355112.355121
中图分类号
TP3 [计算技术、计算机技术];
学科分类号
0812 ;
摘要
The depth of participants' trust and trustworthiness depends on how the medium transmits and translates the social experience, including its often unviewable cultural and personal cues.
引用
收藏
页码:41 / 44
页数:4
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