Speaking Up for Customers: Can Sales Professionals Spark Product Innovation?

被引：11

作者：

Wyld, David C. ^{[1
]}

Maurin, Robert ^{[1
]}

机构：

[1] SE Louisiana Univ, Hammond, LA 70402 USA

来源：

ACADEMY OF MANAGEMENT PERSPECTIVES | 2010年 / 24卷 / 02期

关键词：

D O I：

10.5465/AMP.2010.51827778

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

页码：80 / 82

页数：3

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