Speaking Up for Customers: Can Sales Professionals Spark Product Innovation?

被引：11
|
作者：
Wyld, David C. [1 ]
Maurin, Robert [1 ]
机构：
[1] SE Louisiana Univ, Hammond, LA 70402 USA
来源：
ACADEMY OF MANAGEMENT PERSPECTIVES | 2010年 / 24卷 / 02期
关键词：
D O I：
10.5465/AMP.2010.51827778
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
[No abstract available]
引用
收藏
页码：80 / 82
页数：3
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