TYPE VERSUS STEREOTYPE: AN ANALYSIS OF INTERNATIONAL COLLEGE STUDENTS' PERCEPTIONS OF US CITIES AND PUBLIC SPACES

In their minds, people have images of places they have never visited. In the twenty-first century, the constant exposure to media has had a great role in shaping people's perception of foreign places. Despite the revealing aspect of media, they also play an important role in creating misconceptions about other countries. This paper explores international college students' perceptions of United States cities and public spaces before and after coming to study in the US. It also investigates the role of media and representations in shaping their conceptions or misconceptions of the US. Forty-one Kansas State University international students from different countries participated in an online survey about their perceptions of US building types, infrastructure, and governance/policy regarding the built environment. About 58% of the participants claim that their image of US cities and public spaces changed after studying there; with only 15% claiming that US cities and public built environment are shown "like they are" in their home countries. Small US cities have a poor image in international students' perceptions in comparison to the rich image of big cities most notably New York City. This paper not only argues that peoples' perceptions of places can change after visiting them in person, but also it highlights the role of media in creating misconceptions about foreign places. The findings can highlight the importance of media in managing city branding.