Recasting the creative class to examine growth processes in rural and urban counties

Richard Florida's Rise of the Creative Class (2002) makes a compelling argument that regional development now depends on novel combinations of knowledge and ideas, that certain occupations specialize in this task, that people in these occupations are drawn to areas providing a high quality of life, and thus the essential development strategy is to create an environment that attracts and retains these workers. The present analysis of recent rural development in rural US counties, which focuses on natural amenities as quality of life indicators, supports the creative class thesis. A repetition for urban counties also shows a strong relationship between creative class presence and growth, although natural amenities play a smaller role. However, the results depend on a recast creative class measure, which excludes from the original Florida measure many occupations with low creativity requirements and those involved primarily in economic reproduction. The measure conforms more closely to the concept of creative class and proves to be more highly associated with regional development than the original Florida measure.