GREEK CONSUMER PREFERENCES OF WINE: AN APPLICATION OF THE BEST-WORST SCALING METHOD

被引:0
作者
Karipidis, Philippos [1 ]
Chrysochou, Polymeros [2 ]
Mitrakas, Christos [1 ]
机构
[1] Int Hellen Univ, Dept Agr Agr Econ & Entrepreneurship, Thermi, Greece
[2] Aarhus Univ, Dept Management, Aarhus, Denmark
来源
13TH ANNUAL CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUSINESS THEORY AND PRACTICE ACROSS INDUSTRIES AND MARKETS | 2020年
关键词
wine; best worst scaling; Greek consumers; retailing outlet; extrinsic cues; ATTRIBUTES;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:1369 / 1372
页数:4
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