Information Effects on Consumers' Preferences and Willingness to Pay for a Functional Food Product: The Case of Red Ginseng Concentrate

被引：13

作者：

Ahn, Byeong-il ^{[1
]}

Bae, Mo-Se ^{[2
]}

Nayga, Rodolfo M., Jr. ^{[3
,4
,5
]}

机构：

[1] Korea Univ, Dept Food & Resource Econ, Seoul 136701, South Korea

[2] LOTTE Mart, Olymp Rd 269, Seoul 138727, South Korea

[3] Univ Arkansas, Dept Agr Econ & Agribusiness, Fayetteville, AR 72701 USA

[4] Korea Univ, Seoul, South Korea

[5] Norwegian Inst Bioecon Res, As, Norway

来源：

ASIAN ECONOMIC JOURNAL | 2016年 / 30卷 / 02期

基金：

新加坡国家研究基金会;

关键词：

choice experiment; consumers' preferences; conditional logit; random parameter logit; marginal willingness to pay; HIGH-FAT DIET; PANAX-GINSENG; EXTRACT; MICE; MARKET; LABELS; RAT;

D O I：

10.1111/asej.12090

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper elicits consumers' preferences associated with attributes of a very popular food product in Asia: red ginseng concentrate. The results of a choice experiment suggest that an asymmetric information problem can cause consumers' preferences and valuation for red ginseng concentrate to be significantly influenced by objective information about the product's attributes. The results imply that while objective information can result in differential changes in valuation for different product attributes, it can increase consumers' willingness to pay for red ginseng concentrate. The paper also discuss important policy and marketing implications from the results of the study.

引用

页码：197 / 219

页数：23

共 30 条

[1] MARKET FOR LEMONS - QUALITY UNCERTAINTY AND MARKET MECHANISM [J].