Social Network Marketing

被引：0

作者：

Bolotaeva, Victoria ^{[1
]}

Cata, Teuta ^{[1
]}

机构：

[1] No Kentucky Univ, Highland Hts, KY 41076 USA

来源：

CREATING GLOBAL ECONOMIES THROUGH INNOVATION AND KNOWLEDGE MANAGEMENT: THEORY & PRACTICE, VOLS 1-3 | 2009年

关键词：

Social networks; Social network marketing; Mobile social network;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Social networks are websites which allow users to communicate, share knowledge about similar interests, discuss favorite topics, review and rate products/services. etc. Even though social network marketing is still in its infancy, it holds a potential success for businesses if it is carefully integrated in the marketing mix. This paper discusses the advantages and risks that social network marketing holds. Opportunities for the future, especially for mobile social network are discussed as well.

引用

页码：1547 / 1552

页数：6