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Developing an Effective Succession Plan for Your Practice: Why Should I Care? Seven Strategies to Prosper in Today's New Economy
被引：2
作者：
Maley, Catherine
[1
]
机构：
[1] Cosmet Image Mkt, Sausalito, CA 94965 USA
关键词：
Aesthetic marketing;
cosmetic marketing;
marketing for facial plastic surgeons;
cosmetic services advertising;
medical advertising;
medical marketing;
word-of-mouth marketing for plastic surgery patients;
D O I：
10.1055/s-0029-1245060
中图分类号：
R61 [外科手术学];
学科分类号：
摘要：
The recession of 2008-2009 dramatically changed the landscape of the aesthetic enhancement industry. Patients were no longer spending freely on cosmetic procedures as they once were, and aesthetic physicians felt the crunch-some a little and others a lot. This article reviews sound advice and strategies for what an aesthetic physician can do to survive and even flourish in today's new economy.
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页码：21 / 25
页数：5
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