A NEW RESEARCH METHOD IN MODERN SCIENTIFIC LINGUISTIC STUDIES

The focal topic of this paper is the discussion of a fractal perspective on the analysis of discourse in modern linguistic research. It is stated that the fractal method of analysis in discourse is the identification of self-similarity of its components for the sake of deeper scientific knowledge and the ability to predict the appearance of certain elements of the discursive system. Within this approach, discourse is defined as a multidimensional, fractally organized cognitive-communicative-linguistic system capable of self-organization and self-development, determined by the dynamics of the formation of meaning, ideas, and beliefs, by the interaction of communicants in certain socio-cultural contexts, and materialized in the form of verbal and nonverbal signs. Therefore, the social-pragmatic aspect of discourse involves multiple fractal replication of its graphic embodiments with preserving the identity of its meaning in order to increase the impact on the addressee. It is significant that the fractal potential is an impulse to replicate cognitive structures in discourse. Fractal analysis greatly simplifies the procedure of obtaining scientific knowledge in linguistics, allows you to clearly outline the materiality and interpretation nature of the discursive system.