Survey on Revenue Management in Media and Broadcasting

被引：13
作者：
Pandey, Shinjini [1 ]
Dutta, Goutam [2 ]
Joshi, Harit [2 ]
机构：
[1] Indira Gandhi Inst Dev Res, Bombay 400097, Maharashtra, India
[2] Indian Inst Management Prod & Quantitat Methods, Ahmadabad 380015, Gujarat, India
来源：
INTERFACES | 2017年 / 47卷 / 03期
关键词：
revenue management; media and broadcasting; web publishing; television and radio advertising; mobile advertising; advertisement scheduling; PAY-PER-VIEW; SCHEDULING ADVERTISEMENTS; COMMERCIAL VIDEOTAPES; BANNER ADVERTISEMENTS; WEB; OPTIMIZATION; INVENTORY; PROGRAMS; SEARCH; SLOTS;
D O I：
10.1287/inte.2017.0886
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
Advertisements are a key source of revenue for companies in the broadcasting and web industries. However, because of increasing competition, advertisers and web publishers have been forced to find innovative ways to increase their profits and gain competitive advantages. Revenue management is a useful operations research and management science tool that may be used to do so. In this paper, we provide an updated review of revenue-management research conducted in the broadcasting and online advertisement industries, highlighting the strategies and techniques adopted to maximize advertising revenue. We also identify mobile advertising as an emerging revenue-management application and review current research on it. We conclude by identifying potential gaps that future research might address.
引用
收藏
页码：195 / 213
页数：19
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