Business Model Innovation for Exhibition Industry in China: A Case Study of Zhongshan

被引：0

作者：

Zhu, Hua ^{[1
]}

He, Zheng ^{[2
]}

Liu, Xueya ^{[2
]}

机构：

[1] Univ Elect Sci & Technol China, Sch Polit Sci & Publ Adm, Chengdu 610054, Peoples R China

[2] Univ Elect Sci & Technol China, Sch Management & Econ, Chengdu 610054, Peoples R China

来源：

PROCEEDINGS OF THE 6TH INTERNATIONAL ASIA CONFERENCE ON INDUSTRIAL ENGINEERING AND MANAGEMENT INNOVATION, VOL 2: INNOVATION AND PRACTICE OF INDUSTRIAL ENGINEERING AND MANAGMENT | 2016年

关键词：

Exhibition industry; Business model; Innovation; Government role;

D O I：

10.2991/978-94-6239-145-1_82

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

Convention and Exhibition are essential activities to measure the economic development of a country or regional entity. Taking exhibition industry in Zhongshan as a case, this paper explores its business model innovation. We first discuss the challenges of current government-focused operation mode for exhibition sector. Then using operational ways of Hong Kong and Germany as benchmark, we further analyze how to transfer to market-oriented business model for exhibition industry in China.

引用

页码：855 / 863

页数：9

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