Business Model Innovation for Exhibition Industry in China: A Case Study of Zhongshan

被引：0
|
作者：
Zhu, Hua [1 ]
He, Zheng [2 ]
Liu, Xueya [2 ]
机构：
[1] Univ Elect Sci & Technol China, Sch Polit Sci & Publ Adm, Chengdu 610054, Peoples R China
[2] Univ Elect Sci & Technol China, Sch Management & Econ, Chengdu 610054, Peoples R China
来源：
PROCEEDINGS OF THE 6TH INTERNATIONAL ASIA CONFERENCE ON INDUSTRIAL ENGINEERING AND MANAGEMENT INNOVATION, VOL 2: INNOVATION AND PRACTICE OF INDUSTRIAL ENGINEERING AND MANAGMENT | 2016年
关键词：
Exhibition industry; Business model; Innovation; Government role;
D O I：
10.2991/978-94-6239-145-1_82
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
Convention and Exhibition are essential activities to measure the economic development of a country or regional entity. Taking exhibition industry in Zhongshan as a case, this paper explores its business model innovation. We first discuss the challenges of current government-focused operation mode for exhibition sector. Then using operational ways of Hong Kong and Germany as benchmark, we further analyze how to transfer to market-oriented business model for exhibition industry in China.
引用
收藏
页码：855 / 863
页数：9
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