Application of Quality Function Deployment (QFD) Method in Meeting Customer Satisfaction in the Bookshelf Industry

Business competition requires companies to be able to implement strategic plans to meet consumer needs in product development by improving quality, performance, and reducing costs and production time. PT.X is a bookshelf manufacturing company that continues to strive to meet the needs of consumers with quality products. The problem that occurs in the company is the re-design of the bookcase product component design, causing a longer production time and high production costs. The purpose of this study is to understand the steps of Nigel Cross product design, identify the causes of waste of time and costs in the production process of bookshelves using the Quality Function Deployment (QFD) method. The QFD method is used to identify consumer needs associated with the technical characteristics of bookshelf products. The results of the approach with the QFD method show that in stages improving details consisting of the eliminate process and the reduce process show a decrease in the value of making products from prices IDR 145,325 be IDR 110,325.