Entrepreneurial Intentions among University Students: The Moderating Role of Creativity

Many institutions have carried out different policies to promote entrepreneurship as a way to stimulate economic development. However, educational policies and stimulus for entrepreneurship do not produce the same effects on different people. This is a source of inefficiencies. The aim of this paper is to deepen into the analysis of the effects of one key personal characteristic on entrepreneurial behavior: creativity. We analyze the effects of creativity on the generation of entrepreneurial intentions. A moderation analysis was conducted on data obtained from a final sample of 502 undergraduate students. The results indicated that the creativity not only has direct influence on attitudes and perceived control but that it also has a positive moderating effect on the influence of attitudes on entrepreneurial intentions. These results highlight the relevance of the interactive effects of personal characteristics on entrepreneurial behaviors. Several implications for entrepreneurship education have been drawn from this study.