Analyzing the Relationship between Mobile Money Adoption and Usage and Financial Inclusion of MSMEs in Developing Countries: Mediating Role of Cultural Norms in Uganda

被引：16

作者：

Bongomin, George Okello Candiya ^{[1
]}

Munene, John C. ^{[1
]}

机构：

[1] Makerere Univ, Business Sch, FGSR, POB 1337, Kampala, Uganda

来源：

JOURNAL OF AFRICAN BUSINESS | 2021年 / 22卷 / 01期

关键词：

Mobile money; digital financial ecosystem; cultural norms; MSMEs; financial inclusion; FIRMS; TECHNOLOGY; ACCEPTANCE; SERVICES;

D O I：

10.1080/15228916.2019.1695189

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The main purpose of this study is to analyze the mediating role of cultural norms in the relationship between mobile money adoption and usage and financial inclusion of micro small and medium enterprises (MSMEs) in developing countries. The results revealed existence of significant and positive mediating role of cultural norms in the relationship between mobile money adoption and usage and financial inclusion of MSMEs in developing countries with data collected from Uganda. Accordingly, the designers of digital financial products and mobile network operators (MNOs) should consider the role of cultural norms while inventing financial products and services offered through the mobile money channel.

引用

页码：1 / 20

页数：20