Why do people give? The role of identity in giving

被引：93

作者：

Aaker, Jennifer L. ^{[1
]}

Akutsu, Satoshi ^{[2
]}

机构：

[1] Stanford Univ, Grad Sch Business, Stanford, CA 94305 USA

[2] Hitotsubashi Univ, Grad Sch Int Corp Strategy, Natl Ctr Sci, Chiyoda Ku, Tokyo 1018439, Japan

来源：

JOURNAL OF CONSUMER PSYCHOLOGY | 2009年 / 19卷 / 03期

关键词：

SELF; DONATIONS; BEHAVIOR; WORK; TIME; WELL; ASK;

D O I：

10.1016/j.jcps.2009.05.010

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Why do people give to others? One principal driver involves one's identity: who one is and how they view themselves. The degree to which identities are malleable, involve a readiness to act, and help make sense of the world have significant implications determining whether and how much people give. Drawing on the Identity-Based Motivation model (IBM; Oyserman, D. (2009). Identity-based motivation: Implications for action-readiness, procedural-readiness, and consumer behavior. Journal of Consumer Psychology, 19.), we provide a tripartite framework to help advance the research on the psychology of giving. (C) 2009 Society for Consumer Psychology. Published by Elsevier Inc. All rights reserved.

引用

页码：267 / 270

页数：4

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