Do not rely on a thought that has been drawn when sitting. This principle inspired by Nietzsche refers to the need for movement for richer and more creative cognitive and artistic elaborations. Creativity is today a way of responding to competition, a way to manage new challenges and, in an organizational context, aims to promote interpersonal relationships. Creativity and innovation are central to the development and sustainability of the most creative projects and companies. In a society framed by rules and norms, but also by a syndrome of leaders and followers, and where the school/learning context follows traditional, mostly theoretical molds and models, where is the space for creativity? Our research consists on the analysis of a case study and aims to know the students' perceptions and feedback about practical methodologies applied in the curricular unit of creation of products and touristic experiences, in the degree of tourism. We will present the contents of the curricular unit, the dynamics and activities proposed, outdoor classes, resources created and the projects of the students. We will also analyze students' feedback through qualitative and quantitative methodology, perceptions and opinions about using these methods and the benefits for their learning path, as well about the knowing, understanding and identifying soft skills as keys for success. The results show immediately higher attendance at class, greater satisfaction and involvement in the activities during the semester.
