Using eye-tracking to model attribute non-attendance in choice experiments

被引：13

作者：

Chavez, Daniel ^{[1
]}

Palma, Marco ^{[1
]}

Collart, Alba ^{[2
]}

机构：

[1] Texas A&M Univ, Dept Agr Econ, 2124 TAMU, College Stn, TX 77843 USA

[2] Mississippi State Univ, Dept Agr Econ, Mississippi State, MS 39762 USA

来源：

APPLIED ECONOMICS LETTERS | 2018年 / 25卷 / 19期

关键词：

Choice experiments; eye-tracking; attribute attendance; WILLINGNESS-TO-PAY; STATED CHOICE; DESIGN;

D O I：

10.1080/13504851.2017.1420879

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We investigate revealed attribute attendance in discrete choice experiments using eye-tracking. A simple theoretical framework is proposed in which choices are a function of visual attention. Consistent with the existing literature, the assumption that participants use all the available information to make their decisions does not hold. The results also illustrate that model fit and predictive power are greatly increased by using visual attendance measures as regressors. The use of eye-tracking technology has value for measuring revealed attention and to benchmark with existing choice models.

引用

页码：1355 / 1359

页数：5

共 8 条

[1] Experimental design influences on stated choice outputs An empirical study in air travel choice [J].

Bliemer, Michiel C. J. ;

Rose, John M. .

TRANSPORTATION RESEARCH PART A-POLICY AND PRACTICE, 2011, 45 (01) :63-79

[2] The implications on willingness to pay of respondents ignoring specific attributes [J].

Hensher, DA ;

Rose, J ;

Greene, WH .

TRANSPORTATION, 2005, 32 (03) :203-222

[3] Inferring attribute non-attendance from stated choice data: implications for willingness to pay estimates and a warning for stated choice experiment design [J].

Hensher, David A. ;

Rose, John M. ;

Greene, William H. .

TRANSPORTATION, 2012, 39 (02) :235-245

[4] Inferred vs. stated attribute non-attendance in choice experiments: A study of doctors' prescription behaviour [J].

Hole, Arne Risa ;

Kolstad, Julie Riise ;

Gyrd-Hansen, Dorte .

JOURNAL OF ECONOMIC BEHAVIOR & ORGANIZATION, 2013, 96 :21-31

[5] A discrete choice model with endogenous attribute attendance [J].

Hole, Arne Risa .

ECONOMICS LETTERS, 2011, 110 (03) :203-205

[6] Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking [J].

Khushaba, Rami N. ;

Wise, Chelsea ;

Kodagoda, Sarath ;

Louviere, Jordan ;

Kahn, Barbara E. ;

Townsend, Claudia .

EXPERT SYSTEMS WITH APPLICATIONS, 2013, 40 (09) :3803-3812

[7] Information Acquisition During Online Decision Making: A Model-Based Exploration Using Eye-Tracking Data [J].

Shi, Savannah Wei ;

Wedel, Michel ;

Pieters, F. G. M. .

MANAGEMENT SCIENCE, 2013, 59 (05) :1009-1026

[8] Coefficients of Determination in Logistic Regression Models-A New Proposal: The Coefficient of Discrimination [J].

Tjur, Tue .

AMERICAN STATISTICIAN, 2009, 63 (04) :366-372

← 1 →