Factors Affecting Impulse Buying Behavior of Consumers

被引：44

作者：

Rodrigues, Rosa Isabel ^{[1
]}

Lopes, Paula ^{[1
]}

Varela, Miguel ^{[1
]}

机构：

[1] Inst Super Gestao, Lisbon, Portugal

来源：

FRONTIERS IN PSYCHOLOGY | 2021年 / 12卷

关键词：

consumer behavior; purchase intention; impulse purchase; emotional influences; marketing strategies;

D O I：

10.3389/fpsyg.2021.697080

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

[No abstract available]

引用

页数：3

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