WHAT IS BUSINESS INTELLIGENCE AND HOW CAN IT BE USED IN THE DEVELOPMENT OF AN ECONOMY - A CASE STUDY ON ROMANIA'S EXPERIENCE

The paper aims at providing a survey of the latest trends that exist nowadays in business intelligence, with direct reference to Romania's experience. It seeks to study the results obtain in terms of business intelligence and the impact that these results have in respect to Romania's development, in the general framework of global crisis. In order to analyze the development of business intelligence at an international and national level, a systematic literature review of journal articles mainly based on business intelligence processes is conducted. Furthermore, a single case study conducted in a Romanian medium size company is completed. Standardization of certain business trends is shown to contribute to the society's future development, in this case in Romania. In terms of research limitations and research implications, due to the fact that we performed a case study on only one medium size company, as with every case study, the process of generalization of our findings is limited. At a practical implication level, the case study can be useful to other academics and researchers' interested in topics such as business intelligence, corporate performance management, business analytics, business process management, economical and social issues, in general. Clear indications and useful solutions of how to achieve a qualitative and competitive business intelligence system in a medium size company are given. The paper provides a clear definition of what business intelligence is and which its implications are in nowadays society, with a general overview on the Romanian experience.