Index System Design for Performance Evaluation of Motorcar Regional Marketing Team Based on Balanced Scorecard

被引：0

作者：

Cui, Lixin ^{[1
]}

Zhang, Jinlong ^{[1
]}

机构：

[1] Huazhong Univ Sci & Technol, Sch Management, Wuhan 430074, Peoples R China

来源：

EBM 2010: INTERNATIONAL CONFERENCE ON ENGINEERING AND BUSINESS MANAGEMENT, VOLS 1-8 | 2010年

关键词：

regional marketing; marketing team; performance evaluation; DRIVE PERFORMANCE; CHANNELS;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

Based on the research of issues related to the regional marketing team performance evaluation, this paper established a scientific performance evaluation index system for Chinese motorcar regional marketing team with the Balanced Scorecard. From the four perspectives of financial, customer, internal processes, innovation and learning, this paper provides a comprehensive solution for performance evaluation.

引用

页码：2440 / 2443

页数：4

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