Integrated Marketing of Tourism Destination Based on Internet

Wide application of Internet in tourism destination marketing has brought about radical changes. Destination marketing must be integrated with the Internet. Through systematic analysis method, factors involved in tourism consist of organic system, and closely related to each other. By intergrating these factors, tourism destination can provide better products and service in order to attract more tourists. Internet is a good tool used in integrated marketing. Stakeholders can communicate with each other timely so as to satisfy consumers better. The marketing processes also tend to integrate and various marketing strategies can coordinate and cooperate with each other by the Internet, which results in better destination marketing effects.