Should I Stay or Should I Go? Geographic Entrepreneurial Choices in Brazilian Franchising

被引：8

作者：

Bitti, Eugenio J. S. ^{[1
]}

Fadairo, Muriel ^{[2
]}

Lanchimba, Cintya ^{[3
]}

dos Santos Silva, Vivian Lara ^{[4
]}

机构：

[1] Univ Sao Paulo, FEA, Sch Econ Business Adm & Accounting, Ribeirao Preto, Brazil

[2] Univ Savoie Mt Blanc, IREGE, IAE Savoie Mt Blanc, Inst Rech Gest & Econ, Annecy, France

[3] EPN, Dept Econ Cuantitat, Quito, Ecuador

[4] Univ Sao Paulo, Sch Anim Sc & Food Engn, Grp Study & Res Strategy & Vert Coordinat, Ctr Org Studies,CORS,GEPEC,FZEA, Pirassununga, Brazil

来源：

JOURNAL OF SMALL BUSINESS MANAGEMENT | 2019年 / 57卷

关键词：

LOCATION DECISIONS; AGENCY THEORY; AGGLOMERATION ECONOMIES; SPATIAL COMPETITION; EMPIRICAL-EVIDENCE; FIRM LOCATION; CO-LOCATION; RETAIL; PERFORMANCE; INVESTMENT;

D O I：

10.1111/jsbm.12469

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

In the broad empirical literature on franchising, performance outcomes of location decisions appear to be a largely forgotten issue. Yet franchising represents a rich context to study the impact of geographic entrepreneurial choices. Addressing this "blank spot" in the literature, we deal with the following question: Is it better for a chain to stay in the same geographic area, or to expand via distant franchised units? Our econometric estimations on new and unique Brazilian panel data show that spatial agglomeration of chain outlets leads to higher performance, suggesting that agglomeration gains outweigh cannibalization and spatial monopoly effects.

引用

页码：244 / 267

页数：24

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