An IT Infrastructure for Small- and Medium-sized Enterprises Willing to Compete in the Global Market

被引:1
作者
Pilotti, Francesco [1 ]
Paolone, Gaetanino [1 ]
Di Valerio, Daniele [1 ]
Marinelli, Martina [1 ]
Cocca, Roberto [2 ]
Di Felice, Paolino [3 ]
机构
[1] Grp SI Scarl, I-64100 Teramo, Italy
[2] Noro 2 Srl, Via Roma 215, I-67100 Laquila, Italy
[3] Univ LAquila, Dept Ind & Informat Engn & Econ, I-67100 Laquila, Italy
来源
ICEIS: PROCEEDINGS OF THE 23RD INTERNATIONAL CONFERENCE ON ENTERPRISE INFORMATION SYSTEMS - VOL 2 | 2021年
关键词
SME; Horizontal Alliance; Vertical Alliance; Physical Customer; Digital Customer; Digital Network; Digital Platform; Digital Transformation; ALLIANCES; IMPACT; SMES;
D O I
10.5220/0010476907680775
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
Context: Small and medium-sized enterprises (SMEs) are the backbone of the economy of most countries. There is large evidence in the literature that digitalisation improves the market performance of enterprises and, as a consequence, it helps the growth of their businesses. Aims: The present position paper sketches the authors' vision about an IT infrastructure for SMEs willing to compete in the global market. Method: A literature review is conducted on relevant topics concerning SMEs. In light of the published studies, two factors are essential for the survival of SMEs in the global market: (a) ally themselves with SMEs operating in the same market segment; (b) offer an amazing shopping experience to their customers. Results: The pillar of the proposal is the notion of Digital Network (DN), i.e., a network of collaborating SMEs physically distributed over a territory, which share the objective of selling goods and/or services to potential consumers through a digital platform. We envision the availability of a "generator" of DNs as the main pillar for helping SMEs. Each instance returned by the generator consists of two integrated portals: the SMEs Portal and the Customer portal. The present study provides preliminary findings that give substance to the soundness of the started project.
引用
收藏
页码:768 / 775
页数:8
相关论文
共 30 条
  • [1] Trust, Control, and Value Creation in Strategic Networks of SMEs
    Antoldi, Fabio
    Cerrato, Daniele
    [J]. SUSTAINABILITY, 2020, 12 (05)
  • [2] Asadullah A., 2018, 22 PAC AS C INF SYST
  • [3] Batat W., 2019, Experiential Marketing: Consumer Behavior, Customer Experience and the 7Es, V1st
  • [4] SMEs embedded in collaborative innovation networks: How to measure their absorptive capacity?
    Benhayoun, Lamiae
    Le Dain, Marie-Anne
    Dominguez-Pery, Carine
    Lyons, Andrew C.
    [J]. TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE, 2020, 159
  • [5] Implications of loyalty program membership and service experiences for customer retention and value
    Bolton, RN
    Kannan, PK
    Bramlett, MD
    [J]. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2000, 28 (01) : 95 - 108
  • [6] The digital platform: a research agenda
    de Reuver, Mark
    Sorensen, Carsten
    Basole, Rahul C.
    [J]. JOURNAL OF INFORMATION TECHNOLOGY, 2018, 33 (02) : 124 - 135
  • [7] Dhaundiyal M., 2020, VERSLAS TEORIJA IR P, V21, P519
  • [8] DiFelice P., 2021, INT J COMPUTER APPL, V174, P42
  • [9] DiValerio D., 2020, 1 INT EL C APPL SCI
  • [10] El-Mekawy Mohamed, 2015, International Journal of IT/Business Alignment and Governance, V6, P31, DOI 10.4018/ijitbag.2015070103