Tracing Tourists by Their Digital Footprints: The Case of Austria

Traditional tourism data collection includes surveys, interviews and focus groups. However, these methods are both expensive and time consuming. Moreover, there is a lag between the time of data collection and the receipt of that data for analysis. Today, almost all individuals leave digital footprints on the Internet, which can also be used for tourism research. One type of digital footprint is the photos uploaded on websites such as Flickr. The aim of this study is to determine whether the digital footprints in Flickr provide a useful indicator for tourism demand. Photos tagged with Austria between 2007 and 2011 were collected using Flickr API. Residents were distinguished from tourists using the data, and spatial analyses were conducted of the tourist-generated data. The results indicate that geotagged photos in Austria are more representative of actual tourist numbers at the city level than at the regional level.