ZERO WASTE CONCEPT AS A PART OF ECO-INNOVATIONS IN GLOBAL COMPANIES

Many studies confirm the fact that current models of natural resources gaining, their manufacturing, usage and disposal in the form of waste perform the definition of unsustainability. The future of the economic growth is hidden in the capability of reusing and re-evaluation of resources. The main topic of the paper is a circular economic, which presents the idea of sustainable development, creates a beneficial and healthy relationship between the human and nature. Circular economy and its basic principles stand on the idea that all products and materials can be repeatedly used in the product cycle even after their actual usage. In such way, products and materials can become raw materials for new products and services. Replacing of primary raw materials with secondary raw materials can be a part of the solution, however, recycling is far not a final and attractive solution because it is quite power-consuming and moreover it leads to high material degradation. The aim of the paper is to show the analysis of theoretically possible solutions for existing issues in circular economy, to define and compare it with linear economic model, to show successful and inspirational examples of Slovak companies, which within their strategies of corporate social responsibility implemented the key factors of closed economies. Such global companies bring innovative recycling solutions, which go beyond the traditional recycling suggestions and apply ideas and principles of zero waste concept.