The Researches for Development Strategy of Urban Agricultural Products Circulation Enterprises Based on SWOT Analysis

With the continuous development of the "Internet+agriculture", the rapid popular of the E commerce and the beneficial policy environment, the traditional agricultural products circulation market has changed dramatically and people's demand for food has also risen to a new height. According to the analysis of macro environment and regional characteristics it is obvious that agricultural products circulation enterprises in various metropolitan areas are the most urgent need to take measures to change. As a national resource agglomeration, the urban agricultural products circulation enterprise is a typical example for research. Therefore, this paper chooses the urban agricultural products circulation enterprise as the research object. In order to find out the key enterprises short board and put forward targeted countermeasures there is making a systematic analysis of environment factors which will affect the development of enterprises by using the SWOT analysis method.