Technology Trajectories and the Selection of Optimal R&D Project Sequences

被引:11
作者
van Bommel, Ties [1 ,2 ]
Mahieu, Ronald J. [1 ,3 ]
Nijssen, Edwin J. [1 ]
机构
[1] Eindhoven Univ Technol, Dept Ind Engn & Innovat Sci, NL-5600 MB Eindhoven, Netherlands
[2] Philips NV, NL-5656 AE Eindhoven, Netherlands
[3] Tilburg Univ, Dept Econometr & Operat Res, NL-5037 AB Tilburg, Netherlands
关键词
Affordable loss; capability development; inter-project learning; managing R&D projects; real options; sensitivity analyses; technology trajectory; REAL OPTIONS; PROGRAMMING APPROACH; FLEXIBILITY; PRODUCT; INVESTMENTS; UNCERTAINTY; MANAGEMENT; VALUATION; RISK;
D O I
10.1109/TEM.2014.2349554
中图分类号
F [经济];
学科分类号
02 ;
摘要
Given a set of R&D projects drawing on the same underlying technology, a technology trajectory refers to the order in which projects are executed. Due to their technological interdependence, the successful execution of one project can increase a firm's technological capability, and help to efficiently and effectively develop other projects from this set. In this paper, we present a model for determining the optimal sequence for performing such projects. Based on Huchzermeier and Loch's real-option value model, we demonstrate that accounting for interproject learning and discount rates has: 1) a positive effect on the maximum option value that different project sequences can achieve; and 2) the maximum value of the technology trajectory is particularly sensitive to the selection of the first project.
引用
收藏
页码:669 / 680
页数:12
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