Relationships Between Social TV and Enjoyment: A Content Analysis of The Walking Dead's Story Sync Experience

被引:23
作者
Auverset, Lauren A. [1 ]
Billings, Andrew C. [2 ]
机构
[1] Univ Louisiana Lafayette, Commun, Lafayette, LA 70504 USA
[2] Univ Louisiana Lafayette, Lafayette, LA 70504 USA
来源
SOCIAL MEDIA + SOCIETY | 2016年 / 2卷 / 03期
关键词
Twitter; social media; social TV; second screen; content analysis; TWITTER; GRATIFICATIONS; EMOTICONS; FACEBOOK; MEDIA;
D O I
10.1177/2056305116662170
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
Some of the most influential conversations about television shows are happening via Twitter, in a process dubbed Social TV. Content analysis of publicly available conversations of The Walking Dead was facilitated through AMC's Story Sync, facilitating Twitter responses. Results show that Social TV is about far more than isolated immediate reactions to television content; rather, Social TV involves behaviors and cognitions before, during, and after consuming TV programming.
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页数:12
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