Uses and gratifications of social networking sites for bridging and bonding social capital: A comparison of Facebook, Twitter, Instagram, and Snapchat

被引：371

作者：

Phua, Joe ^{[1
]}

Jin, Seunga Venus ^{[2
]}

Kim, Jihoon Jay ^{[1
]}

机构：

[1] Univ Georgia, Grady Coll Journalism & Mass Commun, 120 Hooper St, Athens, GA 30602 USA

[2] Sejong Univ, Sch Business, Neungdong Ro 209, Seoul, South Korea

来源：

COMPUTERS IN HUMAN BEHAVIOR | 2017年 / 72卷

关键词：

Uses and gratifications; Social networking sites; Social media; Online social capital; Privacy concerns; Attention to social comparison; WORD-OF-MOUTH; MEDIA; STUDENTS; ENGAGEMENT; MOTIVES; IMPACT; TRUST; NEWS;

D O I：

10.1016/j.chb.2017.02.041

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

Applying uses and gratifications theory (UGT) and social capital theory, our study examined users of four social networking sites (SNSs) (Facebook, Twitter, Instagram, and Snapchat), and their influence on online bridging and bonding social capital. Results (N = 297) found that Twitter users had the highest bridging social capital, followed by Instagram, Facebook, and Snapchat, while Snapchat users had the highest bonding social capital, followed by Facebook, Instagram, and Twitter. SNS intensity, trust, tie strength, homophily, privacy concerns, introversion, and attention to social comparison were also found to moderate the relationship between SNS use and online bridging and bonding social capital. (C) 2017 Elsevier Ltd. All rights reserved.

引用

页码：115 / 122

页数：8

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