How Online Consumer Reviews Affect Our Choice?

被引：0
|
作者：
Chen, Li [1 ]
Liu, Xiao [1 ]
Xu, Yan-Yan [1 ]
Fang, Zheng [1 ]
机构：
[1] Sichuan Univ, Sch Business, Chengdu, Peoples R China
来源：
2015 2ND INTERNATIONAL CONFERENCE ON E-COMMERCE AND CONTEMPORARY ECONOMIC DEVELOPMENT (ECED 2015) | 2015年
关键词：
Online consumer reviews; E-commerce; Consumers' choice; MODERATING ROLE; PRODUCT;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Online consumer reviews can serve as a useful informant and recommender in the E-commerce. As an informant, online consumer reviews can provide different types of product information. As a recommender, online consumer reviews can improve the sales of the niche products. Making use of research on this topic over the past decade, this paper summarizes the current state of our knowledge about the factors determining the persuasiveness of online consumer reviews. Three factors have received much attention: involvement with the product and consumer knowledge, consumption goals and brand strength. According to the factors, the paper also puts forward some suggestions of practical implication.
引用
收藏
页码：33 / 37
页数：5
相关论文
共 50 条
  • [21] How Do Expert Reviews and Consumer Reviews Affect Purchasing Decisions? An Event-Related Potential Study
    Guo, Fu
    Chen, Jiahao
    Li, Mingming
    Ye, Guoquan
    Li, Jingyu
    JOURNAL OF NEUROSCIENCE PSYCHOLOGY AND ECONOMICS, 2022, 15 (02) : 101 - 118
  • [22] How usefulness and humor in negative online reviews affect review platform usage
    Raoofpanah, Iman
    Groening, Chris
    Jewell, Robert
    JOURNAL OF CONSUMER MARKETING, 2025,
  • [23] Vote or not? How various information cues affect helpfulness voting of online reviews
    Deng, Weihua
    Yi, Ming
    Lu, Yingying
    ONLINE INFORMATION REVIEW, 2020, 44 (04) : 787 - 803
  • [24] How Online Product Reviews Affect Retail Sales: A Meta-analysis
    Floyd, Kristopher
    Ling, Ryan Fre
    Alhogail, Saad
    Cho, Hyun Young
    Freling, Traci
    JOURNAL OF RETAILING, 2014, 90 (02) : 217 - 232
  • [25] Consumer perceptions of information helpfulness and determinants of purchase intention in online consumer reviews of services
    Filieri, Raffaele
    McLeay, Fraser
    Tsui, Bruce
    Lin, Zhibin
    INFORMATION & MANAGEMENT, 2018, 55 (08) : 956 - 970
  • [26] How Consumer Photo Reviews and Online Platform Types Influence Luxury Hotel Booking Intentions Through Envy
    Park, Jee Yun
    Lee, Hye Eun
    JOURNAL OF TRAVEL RESEARCH, 2024,
  • [27] Unraveling the impact of online consumer reviews on consumer buying behavior
    Katyal, Pooja
    Sehgal, Reetika
    INTERNATIONAL JOURNAL OF SYSTEM ASSURANCE ENGINEERING AND MANAGEMENT, 2024, : 330 - 345
  • [28] The different effects of online consumer reviews on consumers' purchase intentions depending on trust in online shopping malls An advertising perspective
    Lee, Jumin
    Park, Do-Hyung
    Han, Ingoo
    INTERNET RESEARCH, 2011, 21 (02) : 187 - 206
  • [29] How Do Online Price Affect Consumer Purchase: a Moderated Mediation Model
    Yang, Wen
    Chen, Yi-Wen
    Chen, Jie
    Yang, Sha
    ICEME 2019: 019 10TH INTERNATIONAL CONFERENCE ON E-BUSINESS, MANAGEMENT AND ECONOMICS, 2019, : 146 - 152
  • [30] How Online Reviews Affect Consumers in Mobile App Store: A Conceptual Framework Based on Elaboration Likelihood Model
    Ren, Zhuoyi
    Jiang, Ling
    Pang, Chuan
    2017 3RD INTERNATIONAL CONFERENCE ON INFORMATION MANAGEMENT (ICIM 2017), 2017, : 258 - 261
12345