How Online Consumer Reviews Affect Our Choice?

被引：0
|
作者：
Chen, Li [1 ]
Liu, Xiao [1 ]
Xu, Yan-Yan [1 ]
Fang, Zheng [1 ]
机构：
[1] Sichuan Univ, Sch Business, Chengdu, Peoples R China
来源：
2015 2ND INTERNATIONAL CONFERENCE ON E-COMMERCE AND CONTEMPORARY ECONOMIC DEVELOPMENT (ECED 2015) | 2015年
关键词：
Online consumer reviews; E-commerce; Consumers' choice; MODERATING ROLE; PRODUCT;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Online consumer reviews can serve as a useful informant and recommender in the E-commerce. As an informant, online consumer reviews can provide different types of product information. As a recommender, online consumer reviews can improve the sales of the niche products. Making use of research on this topic over the past decade, this paper summarizes the current state of our knowledge about the factors determining the persuasiveness of online consumer reviews. Three factors have received much attention: involvement with the product and consumer knowledge, consumption goals and brand strength. According to the factors, the paper also puts forward some suggestions of practical implication.
引用
收藏
页码：33 / 37
页数：5
相关论文
共 50 条
  • [1] Construal of Social Relationships in Online Consumer Reviews
    Kaleta, Jeffrey P.
    Aasheim, Cheryl
    JOURNAL OF COMPUTER INFORMATION SYSTEMS, 2023, 63 (02) : 269 - 280
  • [2] How online consumer reviews are influenced by the language and valence of prior reviews: A construal level perspective
    Aerts, Goele
    Smits, Tim
    Verlegh, P. W. J.
    COMPUTERS IN HUMAN BEHAVIOR, 2017, 75 : 855 - 864
  • [3] The Interplay Between Online Consumer Reviews and Recommender Systems: An Experimental Analysis
    Baum, Daniela
    Spann, Martin
    INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, 2014, 19 (01) : 129 - 161
  • [4] When and How Managers' Responses to Online Reviews Affect Subsequent Reviews
    Wang, Yang
    Chaudhry, Alexander
    JOURNAL OF MARKETING RESEARCH, 2018, 55 (02) : 163 - 177
  • [5] How do online reviews affect purchasing intention?
    Lee, Sheng-Hsien
    AFRICAN JOURNAL OF BUSINESS MANAGEMENT, 2009, 3 (10): : 576 - 581
  • [6] Do Live Streaming and Online Consumer Reviews Jointly Affect Purchase Intention?
    Qin, Chaoyong
    Zeng, Xinyu
    Liang, Shichang
    Zhang, Ke
    SUSTAINABILITY, 2023, 15 (08)
  • [7] How primary and supplementary reviews affect consumer decision making? Roles of psychological and managerial mechanisms
    Wang, Yonggui
    Tariq, Samia
    Alvi, Tariq Hameed
    ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2021, 46
  • [8] Ranking online consumer reviews
    Saumya, Sunil
    Singh, Jyoti Prakash
    Baabdullah, Abdullah Mohammed
    Rana, Nripendra P.
    Dwivedi, Yogesh K.
    ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2018, 29 : 78 - 89
  • [9] The Role of Marketing in Social Media: How Online Consumer Reviews Evolve
    Chen, Yubo
    Fay, Scott
    Wang, Qi
    JOURNAL OF INTERACTIVE MARKETING, 2011, 25 (02) : 85 - 94
  • [10] Being Informed or Getting the Product? How the Coexistence of Scarcity Cues and Online Consumer Reviews Affects Online Purchase Decisions
    Wrabel, Andrea
    Kupfer, Alexander
    Zimmermann, Steffen
    BUSINESS & INFORMATION SYSTEMS ENGINEERING, 2022, 64 (05) : 575 - 592
12345