Brand name and consumer inference making in multigenerational product introduction context

被引：0

作者：

Auh, S ^{[1
]}

Shih, CF

机构：

[1] Univ Melbourne, Parkville, Vic 3052, Australia

[2] Wake Forest Univ, Winston Salem, NC 27109 USA

来源：

ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI | 2004年 / 31卷

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D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

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页码：390 / 391

页数：2

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