The Determinants of eWoM in Social Commerce: The Role of Perceived Value, Perceived Enjoyment, Trust, Risks, and Satisfaction

被引：63

作者：

Rouibah, Kamel ^{[1
]}

Al-Qirim, Nabeel ^{[2
]}

Hwang, Yujong ^{[3
,4
]}

Pouri, Sara Ghasem ^{[5
]}

机构：

[1] Kuwait Univ, Kuwait, Kuwait

[2] United Arab Emirates Univ, Coll IT, Abu Dhabi, U Arab Emirates

[3] Depaul Univ, Chicago, IL 60604 USA

[4] Kyung Hee Univ, Seoul, South Korea

[5] Kuwait Univ, Coll Business Adm, Kuwait, Kuwait

来源：

JOURNAL OF GLOBAL INFORMATION MANAGEMENT | 2021年 / 29卷 / 03期

关键词：

eWoM; Perceived Enjoyment; Perceived Risk; Propensity To trust; Social Commerce; Trust of Internet; WORD-OF-MOUTH; SYSTEMS SUCCESS; E-WOM; MODEL; TECHNOLOGY; CONSUMERS; ACCEPTANCE; ATTITUDES; MEDIA; COMMUNICATION;

D O I：

10.4018/JGIM.2021050104

中图分类号：

G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];

学科分类号：

1205 ; 120501 ;

摘要：

The influence of eWoM use for s-commerce in the context of Arab region remains unexplored. To bridge this gap, this study develops a model for eWoM use for s-commerce post adoption. This model link three antecedents-factors (trust towards other people, trust of internet/Instagram, and perceived risks) to eWoM use for s-commerce through the mediation of perceived enjoyment, perceived value, and customer satisfaction. The model is validated with a large sample of 843 Instagram users using LISREL tool. Research findings revealed that propensity to trust, trust of internet, perceived risk, and perceived value affect use of eWoM through the indirect effect of perceived enjoyment and satisfaction, while perceived value has no direct effect on eWoM. Customer satisfaction was a predominant predictor of eWoM use. The model has relevant contributions and implications for both research and practice.

引用

页码：75 / 102

页数：28

共 92 条

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