Can mountain route tourism work for the poor? Exploring worldviews from Maluti Route in the Drakensberg Region of South Africa

Poverty reduction is necessary for the attainment of sustainable tourism development. Ironically, in many mountain regions, tourism destinations are concomitant with extreme poverty. Route tourism is regarded as one of the few poverty reduction options available to mountain communities. This study used the worldviews theory to compare the perceptions of the three distinct groups, namely local communities, tourism business operators and local government officials, regarding the contribution of route tourism to poverty reduction along the Maluti Route, in the Drakensberg Mountain Region of South Africa. A survey was carried out among 80 tourism business operators and 250 community members, and complimented with in-depth interviews held with local government officials and observations that were made in tourism business organisations. The results indicate diametrically opposed viewpoints between tourism business operators and local communities. While business organisations believe that they are significantly contributing to poverty reduction in the region, local communities acknowledge only a limited number of benefits from tourism. The study concludes that tourism can work for the poor if they are adequately equipped with skills to contribute in tourism investment and if the tourism cake is deliberately 'tilted' towards them. We conclude by highlighting the need for communication among stakeholders about current efforts and options available to reduce poverty through tourism, including the training of locals in tourism related skills, as well as improving linkages among industry, government and tourism industry as a measure for enhancing the role of tourism in poverty reduction.