Towards an Ethical Sales-Agent in E-commerce

for simulating a shop on cyberspace with complete properties of a real shop, we need to model a shop's clerks as virtual clerks with complete capabilities of a real clerk. For this purpose we need an autonomous entity which is called autonomous sales-agent. As autonomy and human-like capabilities of these agents, such as predicting customer's preference, have been developing, they can perform unethical behaviors besides their normal behaviors. So the capability of them to make moral decisions becomes an important concern. In this paper we adapted our previous proposed general framework for creating an artificial ethical agent which can be integrated into the reasoning structure of sales-agent in order to add the capability of performing ethical behaviors to autonomous sales-agent. Some implementation guidelines are also presented for implementation of proposed framework by JColibri and JACK.