Empirical Research on Stakeholder Identification of Marketing SMEs Ethical Decision-Making

被引：0
|
作者：
He, Yu [1 ]
Ke, Xingjiao [1 ]
机构：
[1] Xihua Univ, Chengdu, Peoples R China
来源：
PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) PSYCHOLOGICAL ADAPTATION AND SOCIAL BEHAVIOR UNDER FINANCIAL CRISIS | 2010年
关键词：
Marketing ethical decision-making; stakeholders; define; classification;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The definition and classification of the stakeholders of the marketing enterprise ethical decision-making is one of key questions. This article selects SMEs senior marketing management personnel in Chengdu and Wenzhou as the research objects, and by expert evaluation method, defines the stakeholders of enterprise marketing ethical decision-making, combines the enterprise lifecycle theory, identifies the core stakeholders of marketing ethical decision-making in an enterprise in different development stages.
引用
收藏
页码：91 / 96
页数：6
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