Developing a Social Media Presence Strategy For an E-Commerce Business

Redvolt Solutions Pvt. Ltd. is Start-up Company, which is a brain child of Mr. Debjit Nandy who came up with the idea of YESGRID.com. The Company strives to become India's largest On-Line Stationary store along with other offering in accessories, electronic peripherals and education materials. As an E-Commerce business model, customers chose the product they want to purchase from Yesgrid's online portal & it arranges to get the product delivered to the customer. As a start-up, it was a prime need of the website to gain a customer base the company by designing a social media campaign over the internet. Identifying the need to set up a social media campaign, the project was taken to develop the entire social media presence and provide much needed awareness to the website. Social media is being used as a platform to access potential customer and implement marketing campaign. For E-commerce business of Yes grid, it increased communication through blogs pages and social media connection pages like Facebook, G Plus, etc. The website is still in its start-up phase and as it grows, the website will continue to gain awareness, visits and likes among the viewers and potential customers as a result of Social Media Campaign. (C) 2014 Elsevier B.V.