COMPETITIVENESS OF THE SMALL AND MEDIUM-SIZED CONSTRUCTION ENTERPRISES

The focus of the article is on the evaluation of enterprise competitiveness from managers of the enterprises point of view. For this purpose, there is assembled model of competitiveness evaluation. The model consists of evaluation of the ability of managers of small and medium-sized construction enterprises to evaluate the development of the selected financial indexes according to their objectivised development based on real financial data. The evaluation of the development is used to conduct the overall evaluation of actual economic situation. The article is one of the outcomes of implementation of specific research, focused on analysis of the enterprise competitiveness in the construction industry. It is based on questionnaire survey data, conducted on a sample of nearly 1600 small and medium-sized enterprises. The aim of the article is to answer the question about how well is the evaluation of actual economic situation made according to selected financial indexes by managers of the enterprises. Competitiveness is viewed through a modified opportunity cost approach based on Return on Equity, to categorize enterprises. Results are compared to get the information about the behaviour of the best group of enterprises as "best practice" for other groups. Methodology used for the article is based on statistical tools such as correlation analysis and difference of means for chosen variables to be able to characterized ability of managers to evaluate development of selected financial indexes. Further, linear regression model is used to characterize construction of the evaluation of actual economic situation according to evaluation of development of selected financial indexes.