Antecedents of Accepting Disruptive Innovation: The Perspective of Value Congruence

被引:0
|
作者
Cui, Yuan [1 ]
Zhang, Tingting [1 ]
Kim, Seungwoon [1 ]
Feng, Shi [2 ]
机构
[1] Jeonbuk Natl Univ, Dept Business Adm, 567 Baekje Daero, Jeonju Si 54896, Jeollabuk Do, South Korea
[2] Northeastern Univ, Sch Comp Sci & Engn, Shenyang, Peoples R China
来源
JOURNAL OF ASIAN FINANCE ECONOMICS AND BUSINESS | 2021年 / 8卷 / 02期
基金
中国国家自然科学基金;
关键词
Value Congruence; Disruptive Innovation; Personal Innovativeness; Expectation-Disconfirmation Theory; Technology Switching Theory; INFORMATION-TECHNOLOGY; ACCEPTANCE; DYNAMICS; SERVICES; USAGE; MODEL; WORK;
D O I
10.13106/jafeb.2021.vol8.no2.0353
中图分类号
F [经济];
学科分类号
02 ;
摘要
Originating in value congruence theory, this study aims to give a clear understanding of the transformation process of consumers from incumbent technology to disruptive innovation technology. Moreover, the moderating effect of personal innovativeness in the process of consumers' switching to disruptive innovation is investigated. This study combines value congruence with expectation-disconfirmation theory, technology-switching theory, and the personal innovativeness of the disruptive innovation product, explaining why consumers have transformed from an incumbent product into a disruptive innovation. Data was collected through a questionnaire from 280 smartphone users in China. The respondents were mainly potential consumers who had never bought Redmi phones, namely, a smart product owned by the renowned Chinese company Xiaomi. The hypothesis of the research model is based on the example of the Redmi smartphone, which has been confirmed by existing smartphone users in China. Through investigation, the results of multivariable regression analysis show the decisive variables that influence consumer intentions, and we analyze the role of personal innovativeness in moderating between dissatisfaction with the incumbent product and purchase intention of a product based on disruptive innovation. The findings of this study can provide a certain reference for the sustainable growth of Xiaomi and the development of new products.
引用
收藏
页码:353 / 364
页数:12
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