A Primer on Social Media for Plastic Surgeons: What Do I Need to Know About Social Media and How Can It Help My Practice?

被引:62
作者
Gould, Daniel J. [1 ]
Stevens, W. Grant [1 ]
Nazarian, Sheila [1 ]
机构
[1] Univ Southern Calif, Keck Sch Med, Div Plast & Reconstruct Surg, Los Angeles, CA USA
关键词
PRACTICES EMERGING TRENDS; NORTH-AMERICA; PHYSICIANS; IMPACT;
D O I
10.1093/asj/sjw246
中图分类号
R61 [外科手术学];
学科分类号
摘要
Social media has changed the way plastic surgeons interact with their colleagues, patients, and friends. Social media is a rapidly changing phenomenon that it is critical to plastic surgeons and their practice. Plastic surgery can be marketed directly to consumers and therefore social media can provide a valuable platform to interact with potential patients and to define a surgeon's expertise and practice online. Social media impacts search engine optimization algorithms, increasing web traffic to a surgeon's site, and it can affect patients' perceptions of the practice and surgeon. Social media is a powerful tool, but it should be harnessed wisely to avoid potential pitfalls. This article provides an overview of social media, an outline of resources for surgeons to use, and some tips and tricks for new users.
引用
收藏
页码:614 / 619
页数:6
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